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About CCF
About Joshua
and Marty
The two co-founders behind CCF. Invest and trade the simple way with AI on your side.
Co-founder
Joshua Montoya
Joshua Montoya is a bestselling author and speaker and an equal co-founder of CCF with Marty Cooney.
His story is from fast food to freedom. He left a fast food job to build a career in digital business and entered digital marketing in 2010. He went on to teach students around the world how to publish ebooks and build online businesses.
Joshua has been in crypto since 2017. Today he co-leads CCF and teaches everyday people from beginner to advanced how to buy, sell, trade and secure digital assets. His focus is Bitcoin and tokenized stocks and beyond with AI and with risk management and independent decisions first.
His mission is the power of 1%: small consistent effort every day is all it takes to become the person you want to be. He believes digital assets are an opportunity worth understanding and that anyone can learn them from the ground up.
"Markets reward clear thinking. I teach trading and investing built on risk management and independent decisions, and I explore how AI can sharpen them."
Co-founder
Marty Cooney
Marty Cooney is a bestselling author and speaker and an equal co-founder of CCF with Joshua Montoya.
His story is from digital publishing to digital assets. Marty built his career in digital publishing and online marketing. He taught international audiences how to build online businesses and publish books on Amazon and he brings the same step-by-step style to digital assets.
Marty has been in crypto since 2017. Today he co-leads CCF and teaches everyday people from beginner to advanced how to buy, sell, trade and secure digital assets. His focus is Bitcoin and tokenized stocks and beyond with AI and with security and a clear process first.
His motto is show up daily and stack your 1%: small steady effort every day adds up to the person you want to be. He believes digital assets are an opportunity worth understanding and that anyone can learn them one clear step at a time.
"A clear process beats market chaos. I teach Bitcoin and tokenized stocks and beyond with AI one step at a time. Show up daily. Stack your 1%. Make every decision your own."
CCF is education, not financial advice. Results vary and depend on your own effort and risk.
Our story
CCF started in crypto in 2017 to make digital assets, investing and trading understandable for everyday people. No hype. No shortcuts. Just real teaching and two founders who answer your questions.
Over the years we saw the same story too many times. Someone gets excited, buys in a hurry, skips the security steps and loses money to a mistake or a scammer. That is why we teach security and risk first.
What we teach
- Trading. Read the market with structure, key levels and risk rules you can actually follow.
- Investing. Our specialty. Research assets, understand cycles and build long-term positions with security first.
- AI. Use AI as your assistant to research faster, pressure-test ideas and stay organized. You stay in control.
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Start with the right foundation
Get the free CCF Quick Start Guide. Not sure where to start? Book a call and we will point you to the right next step.
Educational content only. CCF provides general education about digital assets, trading and investing. It is not financial advice and CCF does not guarantee any outcome or return.