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About CCF

About Joshua
and Marty.

The two co-founders behind CCF. We teach you how to trade and invest in Bitcoin, tokenized stocks and beyond with AI on your side.

Joshua Montoya, CCF co-founder

Co-founder · Lead guide

Joshua Montoya

From fast food to freedom is how Joshua describes his own journey. He left a fast food job to build a career in digital business and entered digital marketing in 2010. He is a bestselling author and speaker who has taught audiences how to build digital products and online businesses. He has been in crypto since 2017 and has taught thousands of students how to buy, sell, trade and secure digital assets from beginner to advanced. Today he leads the teaching at CCF as your guide to Bitcoin, tokenized stocks and beyond with AI. His philosophy is the power of 1%: small, consistent effort every day is all it takes to become the person you want to be.

"Markets reward clear thinking. I teach trading and investing built on risk management and independent decisions, and I explore how AI can sharpen them."

Marty Cooney, CCF co-founder

Co-founder

Marty Cooney

Marty is a bestselling author and speaker with a background in digital publishing and online marketing. He taught international audiences how to build online businesses and publish books on Amazon. He has been in crypto since 2017 and has taught thousands of CCF students as a mentor. Today he helps CCF members learn investing and trading through structured and practical education. His focus is clear: help people make their own decisions with confidence.

"Bestselling author. International stage. Then crypto in 2017. Since then I have mentored thousands of CCF students and turned market chaos into a clear process for Bitcoin, tokenized stocks and beyond with AI. Show up daily. Stack your 1%. Make every decision your own."

CCF is education, not financial advice. Results vary and depend on your own effort and risk.

Our story

CCF started in crypto in 2017 to make digital assets, investing and trading understandable for everyday people. No hype. No shortcuts. Just real teaching and two founders who answer your questions.

Over the years we saw the same story too many times. Someone gets excited, buys in a hurry, skips the security steps and loses money to a mistake or a scammer. That is why we teach security and risk first.

What we teach

  • Trading. Read the market with structure, key levels and risk rules you can actually follow.
  • Investing. Our specialty. Research assets, understand cycles and build long-term positions with security first.
  • AI. Use AI as your assistant to research faster, pressure-test ideas and stay organized. You stay in control.

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Start with the right foundation.

Get the free CCF Digital Asset Starter Kit. Not sure where to start? Book a call and we will point you to the right next step.

Educational content only. CCF provides general education about digital assets, trading and investing. It is not financial advice and CCF does not guarantee any outcome or return.